In today's digital-centric world, adopting digital business cards is not merely a trend but a crucial element for professional networking. This evolution from paper to digital format is vital for anyone in sales, marketing, or entrepreneurship, to enhance connections and network growth.
However, the digital part in the digital business card might make some people hesitate, which is why BizMot will create a glossary of digital business cards.
This simplified glossary unpacks the technology behind digital business cards, offering straightforward explanations for essential terms to help you understand the digital business card better.
Basic knowledge of digital business card glossary:
Digital business card:
Synonyms with digital business card
Electronic business card
Mobile business card
Virtual business card
Smart business card
Some other names that describe the same thing:
Virtual Contact Card
Digital Visiting Card
Digital Contact Card
QR Code Business Card
NFC Business Card
Traditional Business Card:
A small paper card with your contact information. It's the old-school way of sharing your details, like writing a letter instead of sending an email.
How do digital business cards work?
Technology glossary of digital business card:
User: A user is the creator and owner of a digital business card, responsible for customizing and managing its content for professional sharing.
Viewer: A viewer is anyone who accesses and interacts with a digital business card, potentially using the information for professional networking or contact purposes.
NFC (Near Field Communication): A technology that lets devices talk to each other when they're close together. With NFC, you can share your digital business card by bringing your phone close to someone else's.
NFC used in Apple Pay, or Iphone to do payment or transfer quick information from one phone to another.
QR Code (Quick Response Code): A square barcode that stores information, which can be a link to your digital business card. When someone scans this square with their phone's camera, it acts like a portal, taking them directly to your digital profile or website.
Brandable QR Codes: QR codes that can be customized with colors, logos, or designs to match your brand.
URL (Uniform Resource Locator): The address of your digital home (business card) on the internet. Just like your home address leads people to where you live, a URL leads them to your online business card.
Bulk Sharing: Sharing your digital business card with many people at once. It's like having a box of your cards that you can magically duplicate and hand out to a crowd, all with just a click.
Contactless Sharing: Exchanging digital business cards without physical contact. Perfect for times when you only do online meetings.
Sharing Options: Different ways you can share your digital business card, like through email, a QR code, NFC or a link. It's like having multiple keys to your house that you can give out, depending on how you want people to enter.
Custom Design: Creating a digital business card that looks just the way you want. It’s like painting your own picture, but for your card. You can choose colors, fonts, and pictures that tell your story or suit the company branding guideline the best.
Template: A pre-made design for digital business cards. Templates make it easy to create professional-looking cards quickly and efficiently because it is based on the best practice of each industry’s design. It's like having a coloring book page that you just need to fill in with your colors and details.
Tag: A keyword or term assigned to your digital business card. It's like a label on a file folder that helps people find your card when they search for something related to what you do or offer.
Analytics: The process of examining data to understand how people interact with your digital business card. It's like having a magic mirror that shows you how many people visited your card, where they came from, and what they did there.
Data: Data refers to facts, figures, or information collected for analysis, reference, or computation, often used to make decisions or understand trends.
Integration: Connecting your digital business card with other tools or apps, like social media or email, or another app/platform. It’s like building bridges between your digital island and other islands, making it easier for people (in this case: data) to travel back and forth, and avoid manual transfers and data loss.
CRM Integration: Connecting your digital business card with Customer Relationship Management (CRM) software. This is like linking your digital networking efforts with a command center that helps manage your relationships and interactions with potential and current customers from the moment they see your card until you close a contract with them.
Privacy Settings: Privacy settings are controls provided by digital platforms and devices that allow users to manage the visibility of their personal information and content, dictating who can access and interact with what they share. Controls that let you decide who can see your digital business card and what information they can view.
Call-to-Action (CTA): A Call to Action (CTA) is a marketing term for any design or statement intended to prompt an immediate response or encourage an immediate sale, guiding the audience towards a desired action, such as "Click Here," "Sign Up," or "Buy Now”. A button or link on your digital business card that encourages people to take some action, like calling you or visiting your website.
Profile: Your digital identity on a platform or app. It's like your character in a digital world, where you can show off your skills, experiences, and achievements to others.
Lead Collection: Gathering contact information from people interested in what you offer. WIth digital business card a new viewer will see a form that asks for their contact information and they can leave that information for you to contact them later.
Accordion: A design feature that lets you expand and collapse sections of information on your digital business card. It's like having a magic book that opens up new sections when you tap on them, making it easier to organize and find information.
Quick Action: A set of actions on your digital business card that let people contact you or learn more about you instantly (such as save contact, call, email, zalo…). It's like having shortcuts that take people straight to what they're looking for, like a direct portal to your offers or services.
Carousel Cards: A feature where multiple images or information can be viewed by swiping right or left. It’s like having a rotating display stand for your products or services, letting viewers see different aspects with a simple swipe.
Interactive Email & Meeting Tool: Tools that allow your digital business card to be shared and interacted with directly within emails or during online meetings. It’s like embedding a mini-version of your business persona in communications, making it super easy for others to connect with you.
Lead Action Kit: A set of tools or features designed to capture and engage leads (potential customers) from your digital business card. It’s like having a fishing kit tailored for catching the best fish in the digital sea.
Advanced Lead Management: Tools for organizing, tracking, and nurturing leads gathered through your digital business card. This is like having an advanced database with superpowers to help you convert contacts into valuable business relationships.
The difference between Lead Action Kit and (Advanced) Lead Management is the Lead Action Kit is about actions to interact with clients when Lead Management is about internal control-/manage what you want to do with the lead within your system.
Business Card Scanner: An app or tool that can read and store information from traditional business cards digitally (without changing or adjusting the information)
Platform:Platforms are structures that allow multiple products to be built within the same technical framework. A digital space or service where digital business cards are created, managed, and shared, acting as the foundation for all digital networking activities. Platforms enable users to design, distribute, and track their digital business cards across various networks and integrate with other digital tools.
Summary
Digital business cards have emerged as a vital tool in today’s professional networking, marking a shift from traditional paper cards to a more efficient, digital format. This glossary to help navigate the technology behind digital business cards, from basics like NFC and QR codes for easy, contactless sharing, to advanced features such as customization, analytics, and CRM integration. It highlights the significance of digital business cards in enhancing connections and growing networks for professionals across various sectors. By embracing digital cards, users gain access to innovative sharing options, privacy controls, and interactive elements, ensuring their networking efforts are both effective and cutting-edge.
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